Create Products: Where Do Great Products Come From?
I was having a conversation with my son-in-law. I was buy ace killer og strain online him today, about how he’s going to have “that talk” with my grandson at some point… he’ll have to answer the question, “Where do babies come from, daddy?”
They’d come in and say in a very hushed, secretive voice, “Man! I need a website. I’ve got a million-dollar idea for a product on the Internet.”
They have an idea… they create a product (oftentimes spending a ton of money to do it)… and they also expend a lot of time making it.
The problem is that 99 times out of 100 (actually 999 times out of 1,000) it ends up being a great big, fat loser… a mulligan… a giant piece of @#$%^!
And when the promise isn’t right… then all sorts of mental obstacles pop up as far as the marketing is concerned, which most people can never get past.
The only thing that’s lacking is that you might have the greatest product in the world, the greatest solution, but either everybody can’t find it or they can’t understand it.
Or even worse, it doesn’t make a promise that actually motivates people or gets them excited… and that makes it hard for them to want to buy it.
If your product is missing that killer positioning, if it’s missing that immediate gut reaction where someone says, “Oh, yeah! I got to have that!” then you’re going to have sales, but you’re not going to have crazy, crazy sales (and “crazy sales” is what we want).
The reason this works so well is because you create the promise without the limitations of the existing product actually holding you back.
Really, what you do is target the market and create the promise first… then you deliver on your perfect promise once you find or create the ideal product.
I’m not saying you’re going to sell vapor-ware or take people’s money on some pipe dream, or get them all hyped up and then deliver these chintzy, crappy products (that you often see the “web weasels” deliver).
I’m saying you want to figure out the perfect promise your target market wants FIRST (without the mental constraints of an existing product), then you’re going to deliver on it.