Mobilising Games to Go Global: Internationalisation and Localisation
The days of the Cold War are long past and have been gardenscapes hack by the hotter topic of global warming. ‘Colonisation’ and ‘Super-power’ may actually have become dirty words in these days when global harmony and fair play are the mantras for our planet’s survival.
However, in the last few years, there has been a new power entity slowly but steadily rising on the horizon: Enter the APP Store Super Power!
In 2014, Japan and South Korea made huge strides and surpassed the USA by revenue on Google Play. Reports put China at #3 by revenue on the Apple App store. South East Asia is a HUGE emerging market- Indonesia, Singapore, Malaysia, Thailand, the Philippines, and Vietnam account for almost all the game revenue in this area of the planet.
The driving force behind any business is profit. The gaming world is no different. This is a highly competitive world and the gaming market is killer. To survive, evolve, and bring home the bacon, apps and games need not just to be entertaining to the boy-next-door: they need to capture new platforms and markets. And they need to be fast and furious about it or fall by the wayside.