How to Promote Your Book: Choosing Your Book’s Name
Your book name must be interesting and it must reflect the content of your a course in miracles. Just imagine, if you sell a book called “Funny Dog Pictures” but the content is about cars, you would get lot of refunds, bad reviews and complains.
Or, think that your book name would be “Blaa Blaa Blaa”. Would that really be interesting tittle? I don’t think so.
When people are looking to buy a book they are looking to resolve a problem or get pleasure. “Blaa Blaa Blaa” does not address any problem.
Your book name must be monetizable. People who type “Funny Dog Pictures” on Google are probably only looking for a quick laugh online but they wouldn’t be interested to buy book of that name.
For fiction books it can be little bit difficult to choose “a monetizable” name, but for non-fiction books its much easier.
The best thing to do is go to Google Keyword tool (a free tool) and type your keyword on search box. Next, check Google’s AdWords cost-per-click price and see if people paying for your keywords? If they are, you know that somebody is already making money with those keywords. That is a good sign.
The keywords which have high cost-per-click can be often also quite competitive on search engines, but more about that later.
A good rule is to choose a set of keywords that has cost-per-click over one dollar. That is not always possible, but if you can find such set of keywords, great.
Another great tip is that add “How to” in front of your keywords. For example, if you set of keywords is “House Training Puppy” turn it into “How to House Train Your Puppy”. Adding “How to” in front of your keywords you find often that your keywords are less competitive but have more searches.
I never go after a keywords which have less than 1000 exact monthly searches. I like to look for keywords which have around 2000-5000 exact searches.
How to check the search volume? Go to Google’s Keywords tool and type your set of keywords on search box and choose “exact matches”.
It is very difficult to find keywords which don’t have competition: Unless you are writing a book about “How to Paint Cars With Cookies”. With that set of keywords it would be easy to rank #1 on Amazon and Google, but it wouldn’t comply with our earlier criteria of a good keyword set.
So, we must accept that there is competition. The trick is to choose a set of keywords which has reasonable competition. But, what is reasonable competition?
KEI-value stand for Keyword Efficiency Index and it measures the demand for keyword against competition. In other words, it measures how many searches there are visa versus how many webpages compete of that set of keywords.